Email risk assessment are a critical part of online transactions and engagements. As a result, they provide a wealth of data that can be used to support both transactional risk assessment and fraud prevention strategies.
Choosing an Effective Email Risk Assessment Tool
Getting the right data to help you identify and block fraud at the earliest stages is key to delivering a positive customer experience. The right tool can score and analyze a wide range of user and payment quality indicators to help you quickly identify the activity level for any address, enabling you to take action at scale to protect your users from fraudulent signups, fake emails, chargebacks and registration abuse.
Email Risk Assessment: How to Protect Your Business from Fraud and Scams
This is an important step in email risk assessment as it can be a key indicator of whether or not an address is genuine. For example, if the address was created with a free email domain (like Gmail), this could increase the risk factor. But, if it’s been in operation for a while, it may indicate a mature address that can be used legitimately and is less likely to lead to a fraud attack.
Social Media Profiling
Another great feature of an email risk assessment tool is that it can look for social media profiles, which can be a strong indicator of a legitimate address. For example, if someone has used a social media account to apply for a loan, this can be a good indicator that they are a real person who can use their credit wisely.